VISTA
This website is bursting with vivid colours and gradients, surprising interactions and playful shapes. The goal was to inspire scientists of all ages and allow them to explore the vast diversity of workshops, events and exhibitions on offer.
ROLE
UX Concepting
UI Design
Screen Layout
Responsive Design
Design Systems
Creative Direction
COMPANY
Vista
CREATION
2022
LINK
Offline
CHALLENGE
Vista required a bold and modern website to communicate its scientific expertise and innovative spirit. The goal was to design a playful yet structured experience that made complex information engaging and accessible.
ROLE
I defined the UX and UI, created responsive layouts and established the visual direction. My focus was on merging a clear structure with creative elements to express the brand’s scientific precision in an approachable way.
IMPACT
The relaunch strengthened Vista’s digital identity, demonstrating how thoughtful UX design can transform complex scientific content into an interactive experience.
60+
Screen designs for
desktop and mobile
+12%
Average monthly
growth in sessions
300+
Icons, illustrations
and UI elements
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