This lively design relaunched the whole Schönbrunn Group website family. Its style-defining shapes follow a grid system from the Baroque era. The project also produced a detailed design system for its digital platforms.
ROLE
Concepting UX
UI design
Screen design
Responsive
Design system
Art direction
COMPANY
Schönbrunn Group
CREATION
2020–Present
CHALLENGE
The Schönbrunn Group needed a modern web presence to unify its heritage sites. The goal was a cohesive digital experience that reflected imperial history while improving usability and accessibility.
ROLE
I led the UX and UI design across the project, developing navigation flows, responsive layouts and a scalable design system. I also worked closely with developers to align the design vision with TYPO3.
IMPACT
The relaunch delivered five websites built on one shared design system, creating a seamless digital experience. It strengthened the group’s online presence, improved usability for a broad audience and laid a solid foundation for future growth.
6
Websites unified under
one design system
+30%
Faster navigation
across devices
4M+
Annual visitors
worldwide





















