Schönbrunn Group
This lively design relaunched the entire website family of the Schönbrunn Group. The style-defining shapes featured throughout are based on a grid system of the Baroque epoch. The project also included the creation of a detailed design system for all digital platforms.
ROLE
Concepting UX
UI design
Screen design
Responsive
Design system
Art direction
COMPANY
Schönbrunn Group
CREATION
2020–Present
CHALLENGE
The Schönbrunn Group needed a modern web presence to unify its heritage sites. The goal was to create a cohesive digital experience that reflected imperial history while improving usability and accessibility across platforms.
ROLE
I led the UX and UI design across the project, developing navigation flows, responsive layouts and a scalable design system. I also collaborated with developers to align the design vision within the framework of TYPO3.
IMPACT
The relaunch delivered five websites built on a shared design system, creating a seamless digital experience. It strengthened Schönbrunn Group’s online presence, improved usability for a diverse audience and established a solid foundation for future growth.
6
Websites unified under
one design system
+30%
Faster navigation
across devices
4M+
Annual visitors
worldwide
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