Fonda

This relaunch project gave me full autonomy to experiment with storytelling,

user interactions and motion design. The overall goal was to create a clear,

bold branding that will stand the test of time.

CHALLENGE

Fonda’s company website required a relaunch to modernise its brand presence and strengthen its position as a UX-driven partner. The goal was to create a bold, distinctive identity that supported storytelling, responsive design and scalable client solutions.

ROLE

I was responsible for UX concepting, UI design, responsive layouts, design system development and art direction. My work spanned early concepts to final delivery – ensuring clarity, consistency and usability.

IMPACT

The relaunch introduced a unified design system, consistent interaction patterns and a responsive framework. It reinforced Fonda’s “100% pro user experience” identity and has been highly praised since its launch.

+35%

+25%

+40%