Fonda

This relaunch project gave me full autonomy to experiment with storytelling,

user interactions and motion design. The overall goal was to create a clear

and bold brand identity that will stand the test of time.

CHALLENGE

Fonda’s company website required a relaunch to modernise its brand presence and strengthen its position as a UX-driven partner. The goal was to create a bold, distinctive identity that supported storytelling, responsive design and scalable client solutions.

ROLE

I was responsible for UX concepting, UI design, responsive layouts, design system development and art direction. My work ran from early concepts to final delivery, ensuring clarity, consistency and usability.

IMPACT

The relaunch introduced a unified design system, consistent interaction patterns and a responsive framework. It reinforced Fonda’s “100% pro user experience” identity and has been widely praised.

+35%

+25%

+40%