The concept of this progressive web app centers around an elegant and user-friendly look that is closely linked to the print based editorial design.
ROLE
Concepting UX
UI design
Prototyping
COMPANY
Falstaff
CREATION
2020
CHALLENGE
Falstaff required a new digital direction to reflect its reputation in the world of wine, dining and lifestyle. The goal was to design a concept that merged premium editorial content with a modern and engaging user experience.
ROLE
I developed a complete concept design that included UX flows, responsive layouts and editorial UI modules. My focus was on balancing visual storytelling with functional clarity, supporting a rich and flexible content platform.
IMPACT
Although never released, the concept demonstrated how Falstaff could evolve its digital presence. It offered valuable insights into structuring and presenting complex editorial content more effectively.
20+
Screen designs for
desktop and mobile
100+
Icons, UI elements and
design components
6
Interactive user
journeys created








