Falstaff Voting App

This progressive web app centers around an elegant and user-friendly look that closely follows the print-based editorial design.

ROLE

Concepting UX

UI design

Prototyping

COMPANY

Falstaff

CREATION

2020

CHALLENGE

Falstaff required a new digital direction that reflected its reputation in the world of wine, dining and lifestyle. The aim was to combine premium editorial content with modern user experience.

ROLE

I developed a complete concept design with UX flows, responsive layouts and editorial UI modules. My focus was on balancing visual storytelling with functional clarity, for a rich, flexible content platform.

IMPACT

Although never released, the concept demonstrated how Falstaff could evolve its digital presence. It offered valuable insights into structuring and presenting complex editorial content more effectively.

20+

Screen designs

for desktop and mobile

100+

Icons, UI elements and

design components

6

Interactive user

journeys created

Project Overview 14 Responsive Screens 2 Breakpoints
→ Project Overview → 14 Responsive Screens → 2 Breakpoints
Colours
→ Colours
Mobile
→ Mobile
Mobile
→ Mobile
Falstaff Voting App Startpage Desktop
→ Falstaff Voting App → Startpage → Desktop
Falstaff Voting App Voting Desktop
→ Falstaff Voting App → Voting → Desktop
Mobile
→ MobileScroll ↓
Mobile
→ MobileScroll ↓
Mobile
→ Mobile

A working build of the voting flow, not a click-through. Tap the screen to start, and use Reset to begin again.

→ Interactive Prototype
UX/UI Project