Buwog Websites
This ultra-modern design relaunched the Buwog website family in 2022. Its modular components make every site highly flexible, whilst staying consistent across four websites aimed at different target groups.
ROLE
Concepting UX
UI design
Screen design
Responsive
Design system
Art direction
COMPANY
Buwog
CREATION
2022–Present
CHALLENGE
Buwog required a modern website family with an intuitive real estate search that worked across diverse market contexts. The goal was to present properties clearly, improve search performance and unify the refreshed brand identity across multiple domains.
ROLE
I led the UX and UI design, defined an online corporate design and built modular components and responsive layouts. I also worked on SEO strategy and optimised conversion flows for better usability.
IMPACT
The relaunch delivered four core websites built on a shared design system, reinforcing Buwog’s digital identity in the real estate market. It improved property search results, boosted performance and brought UX and SEO objectives together.
4
Websites launched under
one modular system
+67%
Increase in property
search efficiency
+35%
Growth in qualified leads
after relaunch
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